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âme Body is pleased to announce that it has partnered with TechTHiNQ www.techthinq.com for its strategic communications program. Specializing in industries such as health and beauty, TechTHiNQ is assisting âme Body with its rapid growth plans by communicating the benefits of organic, preservative and chemical free skincare products to consumers.
Linda Capcara, Chief Influencer at TechTHiNQ, is the primary consultant. Linda brings over 20 years in the technology public relations industry. Linda worked for both global corporate technology companies and global public relations agencies including Motorola, Intel, Brodeur Partners and LVA Communications. At TechTHiNQ, she personally managed accounts, directly providing public relations counsel and executive communications training to client CEOs and senior executives. She holds a Master of Arts in mass communications from Arizona State University’s prestigious Walter Cronkite School, a Bachelor of Science in business administration from the W.P. Carey School of Business, ASU and an associate’s degree in electronic engineering from Columbus Technical Institute.
We have all heard about paraben but what are these, why is it used and how does it affects us ? Lets find out together.
Parabens are a class of chemicals used widely in cosmetic and personal care industry as preservatives. It has a long history of usage in the industry probably because it is cheap and increases the shelf life dramatically. It is prevents bacterial growth in the products, it is mostly found in products high in water contents like shampoo, lotion, scrubs, wash etc. Although there is a limit on individual paraben in a product but it does not account for multiple paraben in one single product or exposure on a single person by multiple products. → Read more
Toothpaste, body wash, shampoo, conditioner, lotion, deodorant, sunscreen, makeup, shaving cream – as the day progresses we keep piling our skin with products with artificial ingredients without giving it a second thought. Our children use diaper cream, lotion, bath products, hair products etc. Surveys show that on an average, women use 12 products containing 168 ingredients every day; men use 6 products with 85 ingredients (EWG 2004), and children are exposed to an average of 61 ingredients daily (EWG 2007a). All these products have synthetic chemicals used in them to increase their shelf life and aesthetics.
