Toothpaste, body wash, shampoo, conditioner, lotion, deodorant, sunscreen, makeup, shaving cream – as the day progresses we keep piling our skin with products with artificial ingredients without giving it a second thought. Our children use diaper cream, lotion, bath products, hair products etc. Surveys show that on an average, women use 12 products containing 168 ingredients every day; men use 6 products with 85 ingredients (EWG 2004), and children are exposed to an average of 61 ingredients daily (EWG 2007a). All these products have synthetic chemicals used in them to increase their shelf life and aesthetics.

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