We have all heard about paraben but what are these, why is it used  and how does it affects us ? Lets find out together.

Parabens are a class of chemicals used widely in cosmetic and personal care industry as preservatives. It has a long history of usage in the industry probably because it is cheap and increases the shelf life dramatically. It is prevents bacterial growth in the products, it is mostly found in products high in water contents like shampoo, lotion, scrubs, wash etc. Although there is a limit on individual paraben in a product but it does not account for multiple paraben in one single product or exposure on a single person by multiple products. → Read more

Toothpaste, body wash, shampoo, conditioner, lotion, deodorant, sunscreen, makeup, shaving cream – as the day progresses we keep piling our skin with products with artificial ingredients without giving it a second thought. Our children use diaper cream, lotion, bath products, hair products etc. Surveys show that on an average, women use 12 products containing 168 ingredients every day; men use 6 products with 85 ingredients (EWG 2004), and children are exposed to an average of 61 ingredients daily (EWG 2007a). All these products have synthetic chemicals used in them to increase their shelf life and aesthetics.

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